Get a customized regimen with Essential Haircare. Our nine families each fulfill a specific function: nourishment, hydration, volume, shine, protection, elasticity, smoothness and daily care.
Essential Haircare is the perfect expression of our strong belief in sustainable beauty. Each product family (named with an abbreviated description of the function) is enriched with an active ingredient sourced from Italian Slow Food Presidia farms, helping to contribute to the biodiversity of the planet.
Even more Essential, even better
NEW! MEET ESSENTIAL HAIRCARE SHAMPOO REFILL POUCHES
At Davines, sustainability is at the heart of everything we do. Now, after much research and testing, we’ve developed a new solution that’s good for your hair and for the planet: refill pouches for five of our best-selling Essential Haircare shampoos. NOUNOU, MINU, LOVE SMOOTHING, LOVE CURL, and MOMO
A SUSTAINABLE HERITAGE
Hair care that is kind to every type of hair, that respects people, their values, and the planet on which we all live. This was the vision behind Essential Haircare, which celebrates its 20th anniversary in 2024.
In all Essential Haircare products, you will find an active ingredient from an Italian Slow Food Presidium
We started our collaboration with Slow Food back in 2014, and we are committed to support their efforts since then. Our products feature natural ingredients from their Presidia, taking care of your hair and of the Earth at the same time.
Families of Italian farmers carry out with passion small traditional cultivations - such as the Fiaschetto Tomato from Brindisi or the Caper from Salina - and they are in the front line to protect our Planet.
Essential Haircare lets you feel good about giving your hair the custom care it craves, while also helping to preserve the biodiversity ofour planet.
We decided to take a trip to Italy and meet the farmers that grow the ingredients of our formulas. Telling their story is another way to thank them for the incredible job they are doing.
All the benefits of a professional shampoo in the new solid format. Now available in four versions, for different hair types and results.
Five reasons for trying Essential Shampoo Bars:
1) The packaging is 100% PAPER
2) Every formula contains an ACTIVE INGREDIENT FROM A SLOW FOOD PRESIDIA protecting the biodiversity of the Planet
3) Solid formats are convenient and LAST UP TO 4O WASHINGS
4) THEY ARE COMPACT and perfect for you travels
5) Shampoo bars maintain the PROFESSIONAL PERFORMANCE of our liquid shampoos
I want to receive Davines newsletter and stay updated on all the news!
