Energizing

The principles and formulas of Naturaltech

Bridging sustainable beauty practices with cutting-edge
technology

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Herbal hair infusions, from soil to salon

The new Naturaltech Tailoring treatments deliver results instantly, with no processing time. And they’re also good for the environment as they are for your hair.

Natural ingredients studied in our Scientific Garden

EXPLORE THE DAVINES OPEN-AIR LAB

Each herbal hair infusion is a customized combination of a naturally derived serum base –
addressing your primary hair need – and a botanical booster – for the secondary concern. Our researchers in Parma, Italy, have studied thousands of plants, drawing on the wisdom of nature to replace synthetic chemicals with natural
origin ingredients. That means Naturaltech Tailoring treatments are silicone-free and contain no artificial fragrances. Ask for a personalized consultation from your Davines hairdresser!

New! Botanicals from Regenerative Organic Agriculture

GROWN IN ITALY

Each Naturaltech Tailoring Booster is enriched with an ingredient from Regenerative Organic Agriculture, an innovative system of farming principles and practices that
protects biodiversity while having the potential to allow the soil to absorb more carbon emissions. All botanicals are grown in Italy and extracted using low-energy methods to protect our planet while enhancing the unique beauty of your hair.

Packaging: the bond between design and sustainability

We draw inspiration from the traditional herbalists and pharmacies: each family features a collection of symbolic freehand drawings.

Naturaltech prioritizes recycled or renewable sourced materials

OUR CHOICES FOLLOW OUR VALUES

- Bottles and jars are made from recycled plastic (99%) and glass (46%).
- Tubes and labels are made with plant-based plastic from renewable sources (sugarcane).
- The cardboard boxes, when required, are made with FSC recycled paper.

Carbon offset packaging and life cycle, excluded use phase

CARBON NEUTRAL PRODUCTION

- Naturaltech is produced and packaged in Italy, at the carbon-neutral Davines Village site, with electric energy from renewable sources.

- The Naturaltech Tailoring Boosters feature ingredients from Regenerative Organic Agriculture, a system of farming practices that has the potential to allow the soil to absorb more carbon.